Image Analysis

This image was taken from heat magazine September 2011.

Elements in the image and their placing:
The image shows a white unicorn being fed a mint by a hand wearing a black velvet glove and diamond jewlery which emphasises the quality of the mint.The image provides a contrast with a scene youd expect if you imaged a stable girl wearing overalls and practical clothes feeding hay to a pony. Trebor are trying to get the point accross that Extra Strong mints are of such a high quality that you would not feed them to a dirty pony in a run down stable.

The jewlery signafies whealth and success then linking to Trebors slogan 'sweet success' implying the mint itsself is that great it is a sign of success and anyone seen with the mints is successful, although the mints are very affordable and cheap.

Where the pack of mints is displayed draws the audiences attention rtowards it as it is displayed central at the bottom of the image, the pack of mints is also displayed in strong colour which stands out against the white infinity background and the other elements in the image.

Position signs, the camera and the viewer:
The unicorns muzzle is the focal point of the camera as its darker than the unicorn itsself and t6he white infinity background, because of this it draws attention to the mint.

the veiwer is not quite level with the unicorns gaze, in the case were the viewer is stood to the side of the large unicorn, this emphasises on the unicorns superior size. The size of the unicorn also relates to the word in the image 'discerning' and the fact unicorns (despite the fact they are mythical creatures) are rare, which considers them to be the elite of horses.

Treatment signs, devices of filming and processing:
The white infinity background doesn't seem like a great choice as the mint and unicorn is white, however the white theme emphasises the idea of purity and adds the element of fantasy. Aswell as purity, white is also associated with luxury and expensive items this makes the background a luxury item and also contrasts the black velvet glove which is an element of wealth and success.

The message that trebor wish to convey is that their mints make you look wealthy and successful also conveying that Extra Strong mints are better than any other mints.The framing cuts off who the arm belongs to whcih does not divert the veiwers attention away from the mint.