Reader Profile
Understanding reader profile
Demographic information
hard data, this is not questionable;
age, gender, income, location
Psychographic information
What music do you like?
What bands/artists do you like?
How much money do you spend on music concerts per year?
Whats your favourite brand?
How do you consume music? - download, stream, radio, CD's, vinyl
How many hours per week do you listen to music?
What devices do you listen to music on? - phone, radio, CD player, Ipod
What other hobbies do you enjoy?
What type of free gift would attract you to the magazine?
What type of free gift would attract you to the magazine?
Kerrang! reader profile
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